"Never Confuse Activity with Accomplishment"
When a small business tries to replicate strategy of a big business without proper budget & planning, it fails!
Lifting the 50KG weight on your first day of gym will not get you large biceps, but lifting the right weight according to your current capacity & circumstances will surely get your biceps in longer run.
Every business can go digital if you plan it tactfully and realistically. Every business does not need Facebook.