In today’s business landscape, it is both- easier and more difficult to conduct business.
Easier because technology and the Internet have opened up more opportunities than ever before. Digital marketing has leveled the playing field so even smaller businesses can co-exist with larger, more established firms.
More difficult because the world is now buyer-driven. The modern customer is well-informed, smart and unwilling to settle for the ordinary. So if YOU are ordinary, you are OUT!
What are you doing to set yourself apart from the competition?Wishing you had more opportunities or creating them?Looking for short-cuts or for ways to improve?Aiming to get value 'or' provide value?