When it comes to leadgeneration, what matters more – quality or quantity? Most B2Bmarketers believe that improving the quality of leads is the most important objective of a leadgenerationstrategy.

Quality, not quantity!

Compared to most top-of-the-funnel leads, qualityleads go further along the sales funnel because they are more likely to buy (i.e. convert). By targeting qualified leads, you can nurture relationships and improve your customers’ lifetime value to enhance their loyalty.

All of this means better conversion and higher ROI on your marketing spends. Do you agree with our quality/quantity assessment?